The concept of Media literacy is defined and discussed on many different levels of society in Croatia. For the purpose of the research which is conducted within the project “Media and information literacy for climate change and environmental topics”, we analyse seven main categories of documents which in some way touch upon the concept of Media literacy and its implementation in society on various levels through various means.
First set of documents we analyse is the set of documents dealing with the media and its regulations. On a national level in general sense media literacy is covered through the Media Act, Electronic Media Act, and Croatian National Television and Radio Act.
THE MEDIA ACT
The Media Act defines the prerequisites for fulfilling the principles of media freedom, rights of journalists and other stakeholders in the process of informing the public. It also defines the freedom to report and availability of public data, etc. Media includes newspapers and other printed media, television and radio programmes, electronic publications and other ways of publishing content via text, voice, sound or image.
The media act ensures the freedom of expression and freedom of media. Freedom of media more specifically includes: freedom of expression, independence, the freedom of collecting, researching, publishing and distributing information with the goal of informing the public. It also ensures pluralism and diversity of media, free flow of information, media open for different opinions, beliefs and various content; taking under consideration protection of human identity and dignity.
According to the Media Act, it is allowed to limit the media freedom when and if it is necessary in democratic society due to the national safety interests, territorial wholeness, public order and peace, preventing unrest, protection of health and morals, protection of reputation and rights of others, protection of revealing confidential information, etc. It is forbidden to transmit media content which encourages any kind of racial, religious, gender, sexual, ideological or political discrimination.
The Media Act states that the Republic of Croatia promotes pluralism and media diversity, and encourages production and publishing of content which refer to the following: gaining rights to public information and being informed of all citizens (residents and minorities) inside and outside of the borders of the Republic of Croatia; promoting tolerance and dialogue among minorities; promoting awareness about the equality between men and women as well as promoting human rights; preservation of the Croatian national and cultural identity; encouraging cultural and artistic expression; the development of education, science and art; conservation of nature, environment and human health; creating or adapting content to the special needs individuals; founding new local media, especially non-profit and civil association media.
The Media Act states that all the media is required to respect privacy, dignity, reputation and honour of the citizens, especially of children and youth, regardless of their sexual or gender identity.
THE ELECTRONIC MEDIA ACT
Electronic Media Act defines rights, obligations and responsibilities of people and companies which offer audio and audiovisual media services, electronic publications via electro communication networks, platforms for video exchange, and the interest of the Republic of Croatia within the electronic media.
The Electronic Media Act forbids publication, encouragement and spreading hate or discrimination based on racial, ethnic, gender, sex, language, religion, political preferences, nationality, social status, financial status, education, social position, marital status, age, health condition, disability, genetic heritage, gender identity or sexual orientation, as well as antisemitism, xenophobia, and fascism, nazi, communist and ideas of other totalitarian regimes.
It also stipulates that audio visual commercials promoting alcoholic beverages should not be directed towards minors, and show children and youth consuming alcohol.
Audio-visual commercials should not inflict physical, psychological or moral damage to youth. Furthermore, it is not allowed to show audio-visual and radio content which insults human dignity, amoral and pornographic content, as well as content which promotes and encourages violence and criminal, consumption of smoking products, alcohol, drugs and other addictive substances to children and youth.
The law also stipulates that all audio-visual and radio programmes which might damage physical, mental or moral development of minors are not allowed to be aired, unless the provider of the media service ensures tools to check the age of a person so that it is not possible for minors to hear or watch them.
Telemarketing aimed at minors should not damage their interests, their morals or physical damage. It is also not allowed to show men or women in an offensive way based on their gender or sexual orientation.
CROATIAN NATIONAL RADIO AND TELEVISION ACT
The main activity of the Croatian national radio and television is production of radio, audiovisual and multimedia programmes, music programme, offering audio and media services, offering multimedia services and electronic publications.
The Act stipulates that all of the programmes aired through national radio and television channels need to meet the interests of public on national, regional and local level, as well as to meet the requirements to represent informative, artistic, cultural, educational, children’s entertainment, sport and other content adequately.
Furthermore, this Act stipulated that Croatian National Radio and Television should produce and publish programmes aimed at education and upbringing of children, youth and adults. It should also adapt, produce and publish programmes for children, youth and adults with disabilities, and encourage translation to Croatian sign language.
It should also produce, co-produce and publish programmes aimed at children of different ages, from preschool to adolescent ages, adapted to their needs and aimed at promotion of their well-being. Those include animated, documentary and similar audiovisual content.
Croatian National Radio and Television should also respect privacy, dignity and honour of a human being and basic human rights, especially those of children and youth, as well as elderly.
However, even though Croatian National Radio and Television should produce programme for young people, it is questionable how much this function is implemented, especially in the TV programming part. The content produced is mostly aimed at children – and youth programming has been decreased. National Radio station has some good examples of youth programming, which include shows like “Trending” (hr. “U trendingu”), which is the show produced and hosted by young people, where they tackle important societal issues for their lives. This occasion of youth participation in the national, public media is a wonderful example how it can be done, however it’s still rare and should be increased.
WHAT CAN WE DO?
There are several ways to help in shaping the future laws. Maybe you saw something that is missing or that should be improved. Firstly, the most obvious solution is to participate in the process of e-participation of citizens (e-Građani), where you can give suggestions to change some of the provisions, or even make them more prominent. Also, you can just start the talk about the importance of media literacy among your friends, family and peers. Furthermore, you can connect with different NGO’s dealing with these topics and cooperate with them to change the status quo. Good luck!